The qualitative foundation
A sound house is built on a solid foundation. Our
foundation is our professional skills. As specialists we have
substantial experience as well as the added depth that
comes from being well- educated, enthusiastic and
At Gad's we pride ourselves in promoting
an atmosphere based on commitment, a certain level of
informality and a taste for luxury. Gad's is
a workplace that expects and respects differences.
Interdisciplinary cooperation is central to qualitative
research. We employ psychologists, anthropologists, sociologists,
masters of communication as well as other experts.
Apart from our educational backgrounds we all possess the openness,
curiosity, flexibility and attention to accuracy and detail,
which we believe to be of key
importance in qualitative research.
But we also believe in the importance of being to be able
to listen carefully and approaching the possibility to
generate new knowledge about a phenomenon enthusiastically. And
above all, taking an interest in society and the world around