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Qualititative specialists with width and depth

We have always promoted ourselves as qualitative specialists - and we continue to do so. However, we would also like to point out that we are in fact more than this:



We have a great deal of experience within many different fields, e.g.: Financial, Medical, FMCG, events, public institutions and organisations. See more under Fields of research



We move fast. We are an agile and efficient company and in the majority of cases we are able to start the recruitment and research processes within a few days or even within a few hours. See more under Qualitative Research


International Profile

We take pride in being one of the most experienced research institutes in Denmark when it comes to international research. We undertake projects in a number of different European countries, on a regular basis. Furthermore, we have a great deal of experience working within the Scandinavian sector. See more under International Research

Social Responsibility

We strive to ensure that our projects are deeply grounded in 'the real world'; based on real facts and realsitic data. In order to maintain this standard, we regularly carry out our own research projects where we study  a subject of social relevance in depth. See more under Gad's Initiate


In line with our company policy, it is important for us to demonstrate social responsibility at all levels of the organisation both in relation to employees, customers, projects and the community and society as a whole.

Gad's Research has donated 2 focus groups to charity.

They were sold to the highest bidding customer and all the proceeds were donated to youth projects in Africa.

We thank everybody who has helped us help others and look forward to the project.