Qualitative fields of research
Regardless of whether our clients work with diapers, tourism,
medicine or opinions we deliver a qualitative analysis
that provides an insight, which could anything from an
insight into products, target groups, markets, competitors,
Our analysis for private companies include the following
We do many different kinds of research including concept
development, test of communication, innovation etc. Often the
objective is to gain knowledge of a field or test a specific
product or concept. The strength of qualitative knowledge is that
it is open to new but crucial insights.
Our approach is characterized by a large degree of flexibility.
FMCG is by definition fast moving and so are the analyses. We often
deliver analyses that are initiated, conducted and delivered at a
rapid pace - but without compromising quality.
Public analysis projects are different from private analysis
projects. We believe that doing both kinds of projects helps to
strengthen our professional knowledge.
We are often chosen to deliver the qualitative part of a project
because we contribute with new approaches to the subject and deepen
the understanding of the issue in question by being open to new and
We have delivered public analyses to The Danish Evaluation
Institute (EVA), KEA, The Department of Human Nutrition amongst
In our business to business projects we tend to use a great
variety of methods. We may choose focus groups, explorative
workshops, telephone interviews or in- depth interviews with the
participants in their own environment: at home, at work, in the
doctors consulting room, at the building site etc.
It is often a challenge to recruit participants for B2B
projects. However, over the years we have built up a
significant amount of experience in recruiting the correct
people for a given project. Often the recruitment process turns out
to be a pilot project in itself.
When it comes to reporting the results, we typically
involve the customer in a presentation or internal workshop.